As the second largest search engine in the world, YouTube offers platform users a lot of variety. There are 2 billion monthly logged in users on the platform with creators uploading 500 hours of video content every minute. Over the years, YouTube has grown to be one of the best platforms for brand marketing, with more businesses realizing the importance of boosting growth through higher number of YouTube subscribers and YouTube views.
The fact that the platform is being used by more businesses today also means that there’s higher competition, so you need to make sure you stand out. A unique channel that offers value to views will help you get more real YouTube subscribers and boost brand growth. Here are some ideas for your YouTube channel that can help viewers resonate with you.
If your brand focuses on fitness, your YouTube channel needs to inspire your YouTube subscribers to get fit and lead a healthier lifestyle. You could create and upload complete workout circuits; post educational videos about fitness and common mistakes people make while doing certain exercises, and even review personal training equipment. If your brand sells fitness related products like workout equipment or even protein shakes, you could highlight them through the videos on your channel. Yoga is one area of fitness that has been receiving more attention over the years, and a separate yoga channel is also a great idea for getting your YouTube subscribers on the path to fitness.
If photography is your brand’s focus area and you’re a pro, set up a YouTube channel to share your knowledge with your YouTube subscribers. You could inspire budding photographers to take it up professionally by sharing all that you know about photography. You can talk about best cameras to be used, principles of great photography, and show them how to effectively use the right editing tools. You can even have a link to a paid photography course in the caption so that those who want to take it up more professionally can sign up for the course you’re offering.
PewDiePie may be the most successful YouTuber who built his channel on gaming, but that doesn’t mean you shouldn’t strive to achieve the same. If your brand is built on gaming and new game releases, create a channel to publicize it. You can showcase the latest games releases, review them, and even make a list of top games for your real YouTube subscribers. You can also create videos that present your opinion on the latest news in the gaming industry.
Does your business sell sports gear? Why not take advantage of YouTube marketing to help your products reach a wider base of targeted customers? You can make use of influencer marketing to showcase your products in action and even make use of unboxing videos on your channel that gets your audience excited. In keeping with the sports theme, you can also pitch in on the latest sports industry news and comment on sports events for your YouTube subscribers who are sports enthusiasts. Such video content will definitely help you get more YouTube views.
Have a business that sells pet care products and services? Make a YouTube channel for it and watch it steadily grow. Who doesn’t find animals cute? Use that to your advantage and create valuable content that can get your more YouTube views. You’ll be able to offer them value if you can show them why your pet care products are worth buying and how pet parents and their pets can benefit from these products. Let’s be real. Pet parents can go a little crazy over their pets (we’re not complaining), so you might as well cater to their needs correctly. Offer pet care tips, promote affiliate brands, showcase your own pet care products, and share your knowledge about pet care with your YouTube subscribers. Including a cute, furry, four legged model in your videos will only help you get more YouTube views.
Many people have bad hair days when they wish they had a product or service that could turn that around for them. Starting a YouTube channel to feature hair care products is a great way to boost business growth. You could feature your hair care products or even review hair care products of affiliate brands. You could highlight products that are good for different types of hair, including curly, straight, or frizzy hair.
Ed-tech start-ups are becoming more popular and for a good reason. With the growth of the internet, information is becoming more readily available to individuals. If you’re in a position to be developing educational content that makes academic subjects easier for students, starting an educational channel on YouTube is a great idea. You can upload visually appealing lessons on the platform that are short and interesting. You can also create complete academic course guides and link it in your description for your interested YouTube subscribers to buy.
If you’re in the food business, you’re already on the right path to growing a successful YouTube channel. Food channels are popular on YouTube and get plenty of YouTube views from around the world. You may want to feature your new food products or demonstrate your signature recipes in the form of a video. You could also review places to try and tie up with partner brands to recommend places where your YouTube subscribers can satisfy their food cravings. You could also expand your channel to include tips about the best utensils, plating different cuisines, and a lot more.
If makeup is a product your business offers, why not create a YouTube channel specifically focused on this? Makeup is a big deal and not a lot of people know how to get it right. They’re looking for advice from an authority on the subject and are more likely to end up being your YouTube subscribers. You can showcase your products through videos and even upload tutorials of complete makeovers while giving out tips on pairing the right makeup with clothing.
Ideating your channel based on music can take several forms. After all, YouTube is a great platform where many users come to listen to their favorite songs. If you’re a musician or have a business that involves the sale of musical instruments, making music your channel idea is wise. You’ll be able to showcase your instruments this way and even upload your own music for your YouTube subscribers. You can collaborate with other creators, partner with other brands associated with music, and even give your opinion on award shows or music through the ages. With such a channel, you’ll be able to connect with like-minded YouTube subscribers and keep them engaged with your brand.
The biggest fashion brands sometimes still struggle to get their content right on YouTube. While fashion may be something that impacts every individual’s life, it’s not something that everyone is intrinsically gifted with. Many people need help in this area, and your fashion products can serve this need. You can run product hauls on your YouTube channel and showcase your latest fashion line. You can even announce a new line for the season as a major reveal on your YouTube channel and make your YouTube subscribers eagerly await it in anticipation. You could even upload videos on outfit hacks, make an “Outfit of the Day” series, or comment on the latest fashion trends to keep your YouTube subscribers in the loop.
There are a lot of people giving nutrition advice online but not all of them are in a position to be doing this. If you’ve got a brand that focuses on nutrition and health, it means you’ve put in the effort to do your research on the topic. You can share this knowledge with your YouTube subscribers and empower them to lead healthier lives.
In an increasingly digitized world, businesses need to focus on digital marketing to boost business growth. If you specialize in this area, consider launching a YouTube channel for digital marketing tips. It’s the need of the hour and you’ll see your videos getting several YouTube views. Upload content relating to search engine optimization, Google AdWords campaigns, and social media growth tips.
Vlogging is a great way to connect with your YouTube subscribers on a more personal level and showcase the authenticity of your brand. You can take your real YouTube subscribers on a journey and tell a story through vlogs. Showcase behind the scenes footage, the preparation for a major event, or your team at work. This will allow your audience to see you as more than just a business and help them build a lasting relationship with your brand.
Once you’ve picked an idea for your YouTube channel, you need to make sure you’re putting in the effort to plan great videos to upload on your channel. Have a clear goal in mind for your videos and shoot high quality videos that will keep your YouTube subscribers coming back for more.