YouTube is a platform filled with unlimited opportunities. While it may seem fun and exciting to its viewers, those who run a YouTube channel know how difficult it is to get subscribers. Your video may get a thousand YouTube views, but the probability of a random viewer tapping on the subscribe button is comparatively low. While it is always an easy option to acquire free subscribers, the question ultimately lies in the authenticity and engagement of your channel.
So, we have a few tips that can help you convert anonymous views into real YouTube subscribers. Check them out!
1. Ask viewers to subscribe to your YouTube channel
It might seem quite obvious but yes the easiest way to convert your YouTube views into subscriptions is by simply reminding your viewers to click the subscribe button. However, how, and when you ask them to do so is equally important. The best time to ask your viewers is when you tell them how the channel is supporting them. Whether it is a funny video or an informational one, the ideal moment to convert your viewers into subscribers is when you give them exactly what they desire and wanting to know more. But again, take care of not overdoing it otherwise the trick may give opposite results!
2. Give a hint of your next video
If a viewer has stayed with you till the end of your video, it probably means you’ve done your job right. Now that the viewer found your video engaging, there is a full chance that he/she would also be interested in checking out your next work. So make sure that you tap on this state of anticipation and pique your viewers’ curiosity by giving a hint of what’s coming up next. Convey points like why it’ll interest them and why it should not be missed. This trick can be your magic wand! Try it out.
3. Build a relationship with your audience
Your viewers are like your family. If you make them feel a part of your life, engage with them, and interact with them, they will also reciprocate the same. There have been numerous cases where YouTubers have gotten into trouble and it is their strong YouTube community that helps them get over it all. Moreover, just as your family supports you in what you do, your audience is also more likely to engage and recommend your videos to others if you treat them well. There is also an added benefit. We know how after a point in time you may run out of ideas for your next gig. Here also, it is your community that will feed you new content ideas time and again. This way you’ll actually understand what your viewers want and make more such videos. No doubt this will earn you YouTube subscribers!
4. Consistent branding
Just as you are able to recognize a brand by their logo, your viewers recognize you by your thumbnails that act as your video’s cover on YouTube. So what can you do to make them look attractive as well as professional? First of all, you can be consistent with your text, color palette, and frame composition. This will help the viewers to immediately identify that this is your video. Secondly, make sure that your thumbnail looks like something that would make the viewer open the video and watch it all. Basically, it should make them curious. To convert your YouTube views into subscriptions, you need to attract them to your content first.
5. Host a Contest
If you want to have a rise in your YouTube subscribers within a short duration, host a contest with simple rules. You may ask your viewers to simply like a particular video, subscribe to your channel, and tap the bell icon to participate. While you do this, make sure that you are giving something that is very attractive to your viewers. They may not only participate themselves but also recommend it to their relatives who might be interested in participating. Although this will definitely gift you with some real YouTube subscribers, there is a possibility that your new subscribers might go back to become only viewers after the contest is over. So, this tip is useful to convert your anonymous viewers into subscribers but for a short duration.
6. Show your gratitude
We know how ecstatic you feel when you reach a milestone. It doesn’t matter whether you’ve just reached a milestone of 100 subscribers or 1k subscribers. Each victory is a memorable one and something to celebrate. While you enjoy this achievement with your friends, make sure to thank those who made it possible- your viewers and subscribers! Thank them and show how immensely grateful you are to them from the bottom of your heart. As a wise man had once said, the three golden words for every successful relationship are sorry, please, and thanks. Make sure to use the third one, and your YouTube community shall only grow and grow.
7. Be consistent
Remember that person who used to be a close friend but with time grew distant because of lack of communication? The same happens with your online community as well.
Online platforms may look pretty and glamorous on the front but can be very competitive. If you want to remain relevant and available to your audience, it is necessary that you remain consistent in posting videos. If you do not post content on a consistent schedule, there is a high probability that your subscribers may forget you. Hence, it is imperative that you stay in contact with your YouTube subscribers to win more and retain the ones you have. Also, if you don’t stay in touch with your viewers and subscribers, there is a high chance that you may also lose updates on what is in demand. Therefore, consistency is the key!
8. Engage in cross-promotion
Online presence on one platform is not enough today. Your audience is everywhere- on Facebook, Instagram, Twitter, Snapchat, etc. Make sure you identify where your target audience is and establish an identity at that place. You need to be visible where your audience can see you and engage with your content. Moreover, promoting your videos on multiple platforms will also enhance your reach ability and viewership. This will in turn increase the chances of you getting new subscribers.
Today, there are a number of features on social media platforms such as Instagram that you can use to publish your videos. Posting content here can also increase the rates at which your viewers share your content with others. If you attract followers or likes on these platforms, there is a high probability that these people will also subscribe to your channel to never miss out on your next video.
9. Collaborate with YouTube channels and celebrities
Partnering with other YouTubers and popular celebrities can go a long way in reaching your target audience. As you must have already seen, popular YouTubers always collaborate with each other to produce new content. By working with others, you will benefit from their audience and learn valuable things from them. The bigger the YouTuber, the better collaborator choice he/she is. The simplest task you can do with other YouTubers is host a chat show and their fans will definitely check it out!
10. Find the correct Keywords
For your YouTube channel’s growth and wide visibility, it is important that you use the right keywords. This is because YouTube is a large online platform. In fact, it is the second-largest search engine in the world. Therefore, it is essential for you to know what does a user search for on YouTube. For this, you need to research and use proper keywords wherever you add any text like in title, description, and tags. Optimizing your content will enhance your exposure on the web. As more viewers come in contact, more chances of them subscribing to your channel.
11. Optimize your end screen
Optimizing your end screen can help you attain real YouTube subscribers. To do so, you can add a subscribe element to the screen. This will again act as a reminder for your viewers to subscribe to the channel. You can also carefully select and add suggested videos from your channel clicking which the viewers will be directed to the same.
12. Use watermarks
YouTube offers you an interesting feature where you can add on the screen throughout the video. This acts as an extra subscribe button clicking which the viewer gets an option of subscribing to your channel.
We have said much about how you can grow your YouTube channel by converting anonymous viewers into subscribers. However, no matter how many tips you follow, the quality of your content should be your utmost priority. These tips can help you gain viewers and subscribers only if your audience finds your content appealing. Therefore, keep creating amazing content, and don’t forget our few tips for an amazing career as a YouTuber.