YouTube’s popularity has resulted in more brands using the platform for their marketing, but YouTube marketing isn’t an easy task. YouTube can be used to promote videos that inform as well as educate viewers and boost business growth. YouTube views are very important for your channel as they signal to the algorithm that viewers are engaging with your content.
Getting more YouTube views on your videos can result in your videos, reaching a wider audience. This helps to boost the popularity of your channel and can result in more YouTube subscribers for you. YouTube views are also an essential Google requirement for SEO. With more YouTube views, your videos get ranked higher up in search engines, making it easier for people to find and engage with your content.
Here’s a guide on what you can do to get more YouTube views for your videos.
Upload captivating content
The most important thing to do is make sure you’re uploading videos that compel your viewers to watch more and become real YouTube subscribers. Your videos need to offer value to your YouTube subscribers to keep them engaged. Value doesn’t necessarily mean that they have to be educational. Creating videos that entertain your viewers is also an essential aspect of offering value to your audience. Don’t just stick to tutorials or product descriptions. Think out of the box to create videos that your YouTube subscribers will want to see more of.
You can even link the content of some of your videos to trending topics in your industry. Although this may not be possible to do each time, it can help more people watch your videos.
Captivating content isn’t just about the script of the video. You also need to make sure that your video is of a high quality and can be enjoyed by your audience. This means having the right equipment to plan, shoot, edit, and finally publish a high quality video that viewers will want to sit through.
Optimize your channel’s description and titles
You need to add a description to your channel as well as videos and a title that can help you rank higher in search engines. Make sure you use keywords to optimize descriptions and titles and include the most important details early on so that they’re seen first by viewers. You can even re-optimize old videos by changing the title/description and include links and timestamps to offer more clarity. Make sure you naturally include keywords and convey what value your channel will add for your target audience. Don’t use clickbait titles as they can affect your search engine rankings.
Tags can also help you rank higher in search engines, which gives you the opportunity to pick up more YouTube views and YouTube subscribers. Use broad and focused tags as well as long tail keywords as tags, but don’t go overboard with the number of tags you use. You should also make your target keyword your first tag.
Choose the right thumbnail
Your YouTube subscribers have several options on YouTube and a limited amount of time. You need to be able to grab their attention and make it worth their time to watch your videos. To set yourself apart from the competition, select a thumbnail that can draw the attention of your audience. Your thumbnail should stand out and be an accurate representation of what the video is describing. It should also complement the title and description of the video.
Create video transcripts
If you want to get more YouTube views for your videos, you’re going to have to make it easier for people from different parts of the world to understand them. You can add a transcript in the form of subtitles to a video through the use of closed captions. This can help you to reach a wider audience by overcoming any language barriers or disability and can generate more YouTube views for your videos. A wider reach for your videos could mean a boost in business growth.
Benefit from guest appearances and influencers
Making use of guest appearances from eminent personalities in your industry or harnessing the power of influencer marketing in your videos can help to increase the number of YouTube views you get on your videos. Guest personalities can share their insights with respect to the industry and give your audience an interesting perspective to take-away from the video.
Influencers already have a large audience of loyal and committed followers. Using influencer marketing for your brand can help you reach this wider audience of the influencer easily. Influencers are trusted by their followers and serve as role models for them. When an influencer recommends a brand, their followers are likely to be more convinced. This could mean a boost in conversion rates for your business.
Use cards and end screens
Cards and end screens are clickable options that can be added to your videos to direct your viewers to other content. These can be used to increase YouTube views on your channel by directing your viewers to other videos you’ve posted or even playlists you’ve created of your videos. They’re great for helping you get more YouTube views on your channel’s videos and can encourage viewers to engage with the content on your channel.
You can check out insights from YouTube Analytics to see what is the best time to add cards to your videos. If you notice a high drop off rate for your videos and a pattern, you can add a card just before this time period so that viewers are directed to check out some of your other content and don’t just end up going off of your channel.
Select auto-play for embedded videos
On YouTube, you do have the option of selecting auto-play for your embedded videos. This results in the video automatically playing when viewers on the platform scroll on YouTube. It’s important to use this feature carefully as auto-play can end up annoying a lot of viewers. Educational content can be auto-played so that your YouTube subscribers can jump right into a tutorial or gain knowledge on some aspect of your business.
Adding playlists to your channel can help to increase the number of YouTube views you get. By adding playlists, your YouTube subscribers will automatically get to watch the next video in the playlist when one video ends. You can even embed playlists on your channel and get more YouTube views from users sharing these playlists. Playlists are excellent options when you have content that follows a logical flow, and you can take your YouTube subscribers on a sequential journey without them struggling to find the next video in the series.
Represent a niche
If you want to get more YouTube views on your videos, it’s important for you to represent yourself as an authority for a particular niche. You must be up-to-date with the latest in the niche and offer advice, support, and guidance to others through your videos. It’s not enough to just represent a niche. You also need to be active within the niche that you represent. This means that you have to interact with others within the niche, engage with relevant content, and be a part of the community represented by your niche.
Cross-promote on other social media platforms
As a business, you need to be present on multiple social media platforms to make the most of the benefits offered by each. If you want to experience business growth and see a rise in the number of YouTube views you get, you need to cross-promote your YouTube videos of your other social media platforms. Include descriptions and the link to your YouTube video when you publish new content to let your audience on other platforms know that they should watch it. This will help your followers on different platforms get to know about your YouTube channel and watch the videos you post. They may even end up sharing your videos through their social media profiles which increases brand awareness among their followers and boosts your YouTube views.
Build a connection with your real YouTube subscribers
If you want to grow your YouTube channel and sustain it in the long run, you have to do more than just create great videos. Real YouTube subscribers need to be earned and to do this, you need to focus on building a connection with your audience. Interact with them through comments and respond to the questions they have. Ask for their feedback and acknowledge it. You can even run contests and giveaways to get your audience interested. If you want them to stick around, you need to make sure you offer them something of value and showcase your brand personality in such a way that it resonates with them and makes them want to stay on your channel. Greta products/services will lead to more conversions, but ultimately, customer loyalty is what will help you beat your competition. When you have more real YouTube subscribers, they’re likely to contribute to more YouTube views for your channel.
While getting more YouTube views may not be easy, implementing these strategies and being patient to see their results will benefit you in the long run.